This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. Next, you explore the notion of strategy and how it relates to competitive advantage.
You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution.